Our Story

FOUNDED BY CAROLINE HEDLUND AND MARA GNOS, HILDUR SAB WAS BORN FROM A SHARED VISION OF ANY O'CLOCK WEAR THAT COMBINES EFFORTLESS STYLE WITH ELEGANCE, TO CREATE STRIKING PIECES THAT WILL BE TREASURED THROUGH SEASONS AND YEARS TO COME.

HILDUR SAB'S FIRST COLLECTION OF ROBE DRESSES ARE INSPIRED BY SUMMERS SPENT ON THE SOUTHWEST COAST OF SWEDEN, WHERE JUST LIKE THE BEACH PYJAMAS OF THE 1920s, THE BATH ROBE IS WORN ANYTIME OF DAY, FROM THE OCEAN TO THE SHOPS. VERSATILE, PLAYFUL, AND ELEGANT, THE ROBE DRESS BRINGS THAT MAGICAL EDGE, NO MATTER WHAT THE OCCASION, DAY OR NIGHT.

CRAFTED IN LUXURIOUS SILK AND RESPONSIBLY MADE IN THE UK, HILDUR SAB PRIORITISES QUALITY OVER QUANTITY. THE COLLECTIONS ARE NOT BASED ON TRENDS, BUT ARE DESIGNED TO BE TIMELESS, LASTING AND BEAUTIFUL ADDITIONS TO YOUR WARDROBE.